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Super Bowl LV will air on CBS on Sunday, February 7, and could be a catalyst for parent company ViacomCBS Inc.
Super Bowl LV: Super Bowl LV features the Tampa Bay Buccaneers and Kansas City Chiefs in a battle between legendary quarterback Tom Brady and new star quarterback Patrick Mahomes.
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Related Link: A Super Bowl LV Sports Betting Preview And The Best Prop Bets
Super Bowl Ratings: The Super Bowl is aired on one of the three networks of CBS, NBC or Fox each year.
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Why It’s Important: The AFC Championship Game featuring the Chiefs and Buffalo Bills performed well for CBS, according to Deadline. The game was seen by 33 million people. The NFC Championship Game on Fox had 26.5 million viewers.
NFL ratings were down during the 2020 season by around 10%, with 14.9 million viewers on average compared to 16.5 million in the prior year, according to The Hollywood Reporter.Strong viewership for the Super Bowl could help offset declines in viewership for CBS during the regular season. CBS is also working on a possible new NFL deal as its current rights will expire after 2022.ViacomCBS reported fourth quarter revenue of $6.1 billion, down 9% year-over-year. The company reported nine-month revenue of $19.1 billion, also down 9% year-over-year. A strong showing with Super Bowl viewership and advertising sellout could help create some optimism for future earnings reports.Price Action: Shares of ViacomCBS were up 4% to $54.04 on Friday.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.