Incredible Edibles is launching a retail location in North Carolina.
This is the company's first store in the country.
The retail space Is located at 883 Highland Ave SE, Hickory. The new store, which is soft-opened in March, is led by local entrepreneurs Heather Joyner and Fran Paradine.
Besides Frozen Yogurt and Healthy Treats, Incredible Edibles — Hickory's offering will include CBD oils, topicals, edibles, and pet products as well.
"We are thrilled to have Heather and Fran join the Incredible Edibles family," Incredible Edibles' Senior Director Bill Sluben said.
He further praised both Joyner and Paradine.
Joyner owns and operates several McDonald's units in the region, while Paradine opened and runs the Hickory-based di'lishi frozen yogurt concept.
Incredible Edibles is a $500 million business, founded by entrepreneur Tariq Farid.
"As someone who is interested in fitness and healthy eating, it is important to me that what we are providing to residents of Hickory through our Incredible Edibles store can make a positive impact on people's health and well-being," noted Paradine.
She emphasized that they are working hard to bring products which have some nutritional benefit.
In response to the current health crisis, Incredible Edibles – Hickory offers online ordering, curbside and contactless pickup, as well as home delivery to its customers.