San Francisco, CA, USA – Small businesses want to add digital signage to increase customer engagement. However, business owners are reluctant to adopt new technology due to unclear results and increased costs. ez plus created a digital signage solution to clear up the confusion and minimize the costs–all the way to zero…FREE!
Co-Founder Kevin Jones said that they wanted to build something their friends who own small businesses can use, something which would allow them not to pay for cable TV, and something that could test engagement. The software was born from a conversation with friends who have TVs in their stores and wanted to display a variety of different menus and product pictures on the TV. Store owners also mentioned their reluctance to continue using digital signage products due to monthly service fees. To try to solve their problems, ez plus was created. You can find them on the Apple TV app store as well as the iPhone app store (used to configure what is shown on TV).
While it’s beneficial for store owners to show in-store ads on TVs, customers are interested in entertainment and/or informational content. Cafe Nostos owner, John Samaras, said, “I’ve used multiple digital signage products and nothing has provided as good of service as ez plus. It’s easy to use, it’s free, and I even canceled my cable service. Now I’m saving $80 a month.” To make the product more engaging the app has a feed page that can display weather, news, and stock updates between Greg’s product images he uploads-all of which are configured via the iPhone app.
About ez plus
We have amazing screen technology at home that we don’t take advantage of–our TV! ez plus was created by Silicon Valley engineers who wanted to bring more color into people’s lives, show you relevant content on your TV, and save you money by cutting your cable bill.